This full-body polar bear puppet costume is a mascot for Coca-Cola.
There are some short videos on YouTube here and here of a neat full body bear polar puppet. The bear is of course one of the famous Coca-Cola polar bears and is apparently the mascot of The World of Coca-Cola, a new permanent exhibit dedicated to the history of The Coca-Cola Company in Atlanta.
Thanks to Jon for sending in these links!
Update: James wrote in to say that the Coke Bears (apparently there is more than one) are built by the New York Muppet Workshop, who also maintain and repair them. They also train the performers who perform in the suits.
